When marketing to general contractors, it requires a combination of strong communication skills, relevant experience, and a professional image. The following are some tips on how to market yourself effectively:

  1. Highlight it if relevant: If you have worked in the construction industry before, be sure to mention your experience and highlight any particular projects that you have worked on that would be relevant to the general contractor. This will show the contractor that you have a good understanding of the industry and the skills needed to get the job done.
  2. Show some enthusiasm: When communicating with a general contractor, show them that you are passionate about the work you do and that you are excited about the opportunity to work with them. This will help to build a connection and make them more likely to want to work with you.
  3. Demonstrate your skills: If you have any specific skills that are relevant to the job, be sure to mention them. For example, if you have experience with a particular type of machinery or software, make sure to highlight this as it may give you an advantage over other candidates.
  4. Be professional: When communicating with a general contractor, it is important to be professional at all times. This means dressing appropriately, using proper language, and being respectful in all your interactions.
  5. Showcase your portfolio: If you have any examples of previous work that you have done, make sure to share them with the general contractor. This will help to demonstrate your skills and show them that you are capable of delivering high-quality work.
  6. You must be reliable: General contractors value reliability more than anything in their workers. Make sure to communicate that you are dependable and can be counted on to deliver on your promises.
  7. Continuously improve your skills: Stay up-to-date on the latest tools, technologies, and techniques in your field, and invest in continuing education and professional development opportunities as needed. This will help you stay competitive and relevant in an ever-changing industry

In closing, marketing yourself to a general contractor requires a combination of showcasing your skills and experience while also demonstrating your professionalism and enthusiasm for the work. By following these tips, you can increase your chances of landing a job with a general contractor.

Tom is a construction estimator with over 35 years of experience in the industry from field work to general contracting.

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